Prospecting for more business sales

We all want to increase business. So, we establish a marketing strategy to put ourselves in a position where prospects buy from us. But what makes a good quality prospect?

A prospect has a need or can be convinced of the need and can authorise payment to you.

Ric’s 6 Keys to a quality prospect for your business:

  1. Someone who already recognises the need.
  2. Has the financial budget to pay you.
  3. History of using or purchasing similar products or services to what you’re offering.
  4. Accessible.
  5. Bias for your product or service.
  6. Heard of you or knows you.

Get this right, and your business will grow.

And don’t forget, CLIENTS are prospects.


Learn more about business prospecting by reading my book: Marketing Wisdom. Available in all good bookstores such as: AmazonQBD BookstoresDymocks BookstoresAngus & Robertson BookstoresBarnes & Noble Bookstores, or direct from Wiley Publishing or here in our online store.