Strategic thinking is vital in a world of constant change. However, it is misunderstood by most of the self-proclaimed gurus and consulting experts who truly do not understand what it genuinely is – and is not. Ponder for a moment though; just how important strategic thinking, innovation and creativity has become in a corporate arena of fast-paced competition.

What the majority of organisations and management forget, is that strategic thinking – to a great extent – has to be undertaken on a daily basis. There are no warning bells, however, it is the responsibility of management to identify opportunities and instigate sensible performance in an effort to raise results.