This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Sales & Networking

/Sales & Networking
19 10, 2017

Value-Based Pricing for I.T.

By | October 19th, 2017|CPD & CPE Workshops, Pricing & Value, Sales & Networking|

Value Pricing succeeds even in the hourly-rate-dominated technology industry When three partners of a computer consultancy firm registered to attend the three-day Executive Wisdom Business College, I said, “Computer guys are going to hate my business philosophies.” Technology industry people only charge by the hour [...]

6 09, 2017

Hunting new business

By | September 6th, 2017|Customer Service, Sales & Networking|

Stop the hunt for new customers New business isn't something you hunt. It's what happens while you're immersed in serving your customer. Audience engagement is strongest when you go beyond customer service and embrace the philosophy of customer relationship. Selling without selling is the future [...]

17 08, 2017

Weekly Wisdom No. 110 — Game On!

By | August 17th, 2017|Sales & Networking, Wisdom for the Week|

No. 110 — Game On! Professional sports is highly competitive. There's less than 20 contracted players in the Australian Cricket Team at any given point in time. Out of a population of 22.8 million, it's a hard gig to get. Acting is highly competitive. There's [...]

8 08, 2017

Willmot’s Weekly Wisdom No. 19 — Sales meetings

By | August 8th, 2017|Sales & Networking, Wisdom for the Week|

No. 19 — Sales meetings Selling professional and personal services is simple, yet frequently confused. Marketing is the creation of need in the minds of our audience. Selling is providing options on how your audience can solve the need you identified to them. It then [...]

12 07, 2017

Willmot’s Marketing Whirlpool Works

By | July 12th, 2017|Marketing & Branding, Sales & Networking|

Marketing brings business from unlikely places We have to move from selling to audience attraction. Clients knocking on your door is better than you knocking on theirs. But how do you make that happen? By getting your brand out in the marketplace and spread the [...]

11 07, 2017

Be memorable for all the right reasons

By | July 11th, 2017|Marketing & Branding, Sales & Networking|

Be memorable with your marketing The Kardashians may be memorable, but there is no substance or value supporting their fame. Perhaps in the world of entertainment, where one can become famous simply for being famous, that can work, but in business there has to be [...]

5 07, 2017

Willmot’s Weekly Wisdom No. 10 — Pricing versus Value

By | July 5th, 2017|Sales & Networking, Wisdom for the Week|

No. 10 — Pricing versus Value Businesses are fixated with discount pricing as a strategy to increase sales. This is particularly true in a down economy or in a tight market with increased competition. This assumes that the end-user (the client) cares only about the [...]

12 06, 2017

Dymocks Bookstore special on Marketing Wisdom

By | June 12th, 2017|Marketing & Branding, Pricing & Value, Sales & Networking|

Dymocks Bookstores have a great deal on shipping for my book, Professional Services Marketing Wisdom. Only $5.99 which is a fabulous deal. The review on Dymocks website: Effective marketing tactics and strategies for professional service providers. Effective marketing tactics and strategies for professional service providers. [...]

26 05, 2017

Tiger Tactics for Business Marketing

By | May 26th, 2017|Marketing & Branding, Sales & Networking|

Marketing your business using Disney Tiger Tactics Joe Rohde was an imagineer at Disney who was convinced that Disney should launch a new theme park called Animal Kingdom. Twice he presented a large, well-researched report to the Board in support of his idea. Twice it [...]

24 05, 2017

It’s a question of marketing

By | May 24th, 2017|Marketing & Branding, Sales & Networking|

As a consultant, most of my professional life is answering questions. Such as questions on how to improve marketing efforts. Remembering that psychologists have a reputation for answering a question with a question, I cannot help myself. So, here are a few of my most [...]