This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Pricing & Value

/Pricing & Value
24 01, 2017

Myths in Professional Services Firms

By | January 24th, 2017|Pricing & Value, Videos|

Pricing Myths There is an enormous amount of myth and mistaken thinking in the professional services arena around pricing and fee structures. Myth: It's a price sensitive market Reality: It is a value sensitive market Myth: Start cheap to enter the market and capture your [...]

13 01, 2017

Being the cheapest

By | January 13th, 2017|Customer Service, Pricing & Value|

Your business doesn't need to be the cheapest Not every customer is solely seeking the cheapest price on what you offer. Some customers are seeking out quality. That's how Bentley, Ferrari, and Maserati do business; quality over price. There are customers who are looking for [...]

12 01, 2017

Tenders are bad business

By | January 12th, 2017|Pricing & Value, Sales & Networking|

Request for Tender is Bad Business I received a telephone call from a member of my Coaching & Mentoring Program who asked for assistance with writing the covering letter for a Request For Tender (RFT). There are better uses of your time than bidding for [...]

19 12, 2016

Can’t you do it for less?

By | December 19th, 2016|Pricing & Value, Videos|

The most consistent request for coaching from members of the Coaching & Mentoring Program is how to handle questions on price and fees. My advice remains steadfast: You are not a sycophant, and you are not subservient - be a peer of the buyer. It [...]

14 12, 2016

Marketing Analytics

By | December 14th, 2016|Marketing & Branding, Pricing & Value, Sales & Networking|

Your business success is in the marketing percentages Much of commerce is about pricing. The economic theory on pricing is about scarcity. Scarcity, by nature, dictates that there can be little to no easy substitutes. The internet has opened up a whole new world of [...]

9 12, 2016

Marketing Wisdom Book Hits Record Price

By | December 9th, 2016|Marketing & Branding, Pricing & Value|

Professional Services Marketing Wisdom has hit an all-time high on Amazon Books. $153.17 USD for a new copy and $150.02 USD for a used book. That's $205.58 AUD for a new copy of my paperback. If you'd like to purchase it for the more reasonable [...]

8 12, 2016

Strategy Reviewed

By | December 8th, 2016|Business Strategy, Pricing & Value|

Strategy is more than price and differentiation. Business strategy includes determining your organisation’s primary and successful position about pricing competition and pressures along with the forces within your competitive environment that will have influence over your revenues and market reach. Contrary to what many preach [...]

24 11, 2016

Discount Doom Loop

By | November 24th, 2016|Pricing & Value, Sales & Networking|

Discounting is successful. It is successful. Discounting reduces prices; therefore, it’s been successful. Not for you, not for your competitors, not for the profession, but in the purity of its design to reduce prices, it’s been successful. What message, however, are you putting out into [...]

4 10, 2016

Value in Recruiters

By | October 4th, 2016|Human Resources, Pricing & Value|

RCSA Journal March 2011: Sink your teeth into value How recruiters can create value Originally published in the Recruitment & Consulting Services Association magazine, Recruitment Journal 14 April 2011 Recruitment professionals must focus on the needs of their clients. By learning how to be of [...]

27 09, 2016

Don’t be so quick to negotiate

By | September 27th, 2016|Pricing & Value, Sales & Networking|

Don't be so quick to negotiate – Article for Recruiter Daily Originally published by Recruiter Daily 1 February 2011 Recruiters automatically weaken their position when they are too quick to negotiate their prices, according to executive coach Ric Willmot. Although some people want to negotiate [...]

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