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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Pricing & Value

/Pricing & Value
19 10, 2017

Value-Based Pricing for I.T.

By | October 19th, 2017|CPD & CPE Workshops, Pricing & Value, Sales & Networking|

Value Pricing succeeds even in the hourly-rate-dominated technology industry When three partners of a computer consultancy firm registered to attend the three-day Executive Wisdom Business College, I said, “Computer guys are going to hate my business philosophies.” Technology industry people only charge by the hour [...]

22 09, 2017

Satisfying customer demand

By | September 22nd, 2017|Business Strategy, Customer Service, Premium Business Articles, Pricing & Value, Research Papers|

The Five “What” Questions — Satisfying customer demand and being paid for it Executive Wisdom Consulting Group works with organisations on strategic listening and explains that every employee must know “how” to hear the customer’s voice. Learn techniques to improve your strategic thinking. Download PDF

20 09, 2017

Weekly Wisdom No.72 — Professional Services Myths

By | September 20th, 2017|Pricing & Value, Wisdom for the Week|

No.72 — Professional Services Myths Myth: It’s a price-sensitive market. Reality: It’s a value-sensitive market. Everyone wants a great deal but no one wishes to sacrifice quality.   Myth: Start cheap to enter the market and capture your share. Reality: You’ve now set a low [...]

19 09, 2017

Charge and get paid what you are worth

By | September 19th, 2017|Premium Business Articles, Pricing & Value, Research Papers|

Purposeful Pricing Initiative A serious problem is at hand for organisations operating in the professional services arena: Nobody knows what to charge. Executive Wisdom has created a diagnostic guide to help you assess the health of your pricing strategy. Professional Services Fee Strategy Diagnostic Assessment. [...]

14 09, 2017

Boston Law Firm Beats the Clock

By | September 14th, 2017|Pricing & Value|

Value-based pricing versus hourly fees Originally published in December 2007 on http://ricwillmot.com The Boston Globe newspaper ran a front-page article on October 8th, 2007 entitled: Beat the Clock. Here are some excerpts from that article written by Sacha Pfeiffer. The comments are particularly relevant if [...]

5 09, 2017

Why should customers choose you?

By | September 5th, 2017|Marketing & Branding, Pricing & Value|

How can a customer measure your value? How can a potential customer measure your value? What information do they need to determine if they are making a wise investment by buying from you? What metrics or value units can you offer that will demonstrate to [...]

29 08, 2017

Jeff Immelt Writes About Value

By | August 29th, 2017|Pricing & Value|

GE CEO, Jeff Immelt writes about value In the Harvard Business Review, Jeff Immelt wrote this about value: "In the capital markets, two ideas—unlocking value and creating value—get thrown around almost as if they were interchangeable, but they are not. Unlocking value frequently means strategic [...]

16 08, 2017

Weekly Wisdom No. 25 — Initiative

By | August 16th, 2017|Pricing & Value, Wisdom for the Week|

No. 25 — Initiative There are three options to being a person of interest and having a job. If you can productively and efficiently deliver any one of these — you are a person of interest to others and will never be unemployed: Sales Value-added input [...]

26 07, 2017

Willmot’s Weekly Wisdom No. 14 — Pricing Strategy

By | July 26th, 2017|Pricing & Value, Wisdom for the Week|

No. 14 — Pricing Strategy Pricing your professional service is more art than science. And, that's where most providers of professional services get into difficulty. Focus your attention on the clients who want YOU. Focus your attention on the customers who recognise your VALUE. Focus [...]

12 06, 2017

Dymocks Bookstore special on Marketing Wisdom

By | June 12th, 2017|Marketing & Branding, Pricing & Value, Sales & Networking|

Dymocks Bookstores have a great deal on shipping for my book, Professional Services Marketing Wisdom. Only $5.99 which is a fabulous deal. The review on Dymocks website: Effective marketing tactics and strategies for professional service providers. Effective marketing tactics and strategies for professional service providers. [...]