This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Pricing & Value

/Pricing & Value
5 09, 2017

Why should customers choose you?

By | September 5th, 2017|Marketing & Branding, Pricing & Value|

How can a customer measure your value? How can a potential customer measure your value? What information do they need to determine if they are making a wise investment by buying from you? What metrics or value units can you offer that will demonstrate to [...]

29 08, 2017

Jeff Immelt Writes About Value

By | August 29th, 2017|Pricing & Value|

GE CEO, Jeff Immelt writes about value In the Harvard Business Review, Jeff Immelt wrote this about value: "In the capital markets, two ideas—unlocking value and creating value—get thrown around almost as if they were interchangeable, but they are not. Unlocking value frequently means strategic [...]

16 08, 2017

Weekly Wisdom No. 25 — Initiative

By | August 16th, 2017|Pricing & Value, Wisdom for the Week|

No. 25 — Initiative There are three options to being a person of interest and having a job. If you can productively and efficiently deliver any one of these — you are a person of interest to others and will never be unemployed: Sales Value-added input [...]

26 07, 2017

Willmot’s Weekly Wisdom No. 14 — Pricing Strategy

By | July 26th, 2017|Pricing & Value, Wisdom for the Week|

No. 14 — Pricing Strategy Pricing your professional service is more art than science. And, that's where most providers of professional services get into difficulty. Focus your attention on the clients who want YOU. Focus your attention on the customers who recognise your VALUE. Focus [...]

12 06, 2017

Dymocks Bookstore special on Marketing Wisdom

By | June 12th, 2017|Marketing & Branding, Pricing & Value, Sales & Networking|

Dymocks Bookstores have a great deal on shipping for my book, Professional Services Marketing Wisdom. Only $5.99 which is a fabulous deal. The review on Dymocks website: Effective marketing tactics and strategies for professional service providers. Effective marketing tactics and strategies for professional service providers. [...]

2 06, 2017

Accountants offer insurance

By | June 2nd, 2017|Business Strategy, Pricing & Value|

The owner of a small accounting and taxation services firm called me for advice. She lost a client because another accountant had offered a lower hourly fee. "What can I do, Ric?" "Stop charging time-based units and have clients invest in you for the value [...]

12 05, 2017

What’s fueling your pricing policies?

By | May 12th, 2017|Pricing & Value|

Fuel your pricing strategy for success The rising cost of fuel (gasoline) has had a significant impact on the transport industry. Diesel (distillate) is reaching record levels, especially here in Australia. Transportation and logistics are critical to business. Nothing much happens in commerce without a [...]

20 04, 2017

Not everything is free on the internet

By | April 20th, 2017|Marketing & Branding, Pricing & Value|

Not everything is free or worthwhile on the internet A colleague said how professional service firms face a market downturn because of digital computing and artificial intelligence. "It's no time to be an adviser," he commented. "Everybody thinks that you can get the answers for free from the [...]

30 03, 2017

Value-Pricing for Professionals

By | March 30th, 2017|Pricing & Value|

Setting fees by the hour is dumb Since 1994 I have been advocating that professional knowledge firms (accountants, lawyers, consultants, advisers, and alike) need to abandon hourly rates and embrace value-pricing methods. I understand that some of my followers and clients, who are yet to [...]

14 02, 2017

Valentine Organisations Love Pricing

By | February 14th, 2017|Business Strategy, Pricing & Value|

Pricing You Can Love Like sands through an hourglass, continually building at the bottom and reducing at the top; so hourly billing and poor pricing policies are only building low-level clients and reducing the effectiveness to capture and retain high quality, premium business. The unrequited [...]