This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Pricing & Value

/Pricing & Value
12 06, 2017

Dymocks Bookstore special on Marketing Wisdom

By | June 12th, 2017|Marketing & Branding, Pricing & Value, Sales & Networking|

Dymocks Bookstores have a great deal on shipping for my book, Professional Services Marketing Wisdom. Only $5.99 which is a fabulous deal. The review on Dymocks website: Effective marketing tactics and strategies for professional service providers. Effective marketing tactics and strategies for professional service providers. [...]

2 06, 2017

Accountants offer insurance

By | June 2nd, 2017|Business Strategy, Pricing & Value|

The owner of a small accounting and taxation services firm called me for advice. She lost a client because another accountant had offered a lower hourly fee. "What can I do, Ric?" "Stop charging time-based units and have clients invest in you for the value [...]

14 02, 2017

Valentine Organisations Love Pricing

By | February 14th, 2017|Business Strategy, Pricing & Value|

Pricing You Can Love Like sands through an hourglass, continually building at the bottom and reducing at the top; so hourly billing and poor pricing policies are only building low-level clients and reducing the effectiveness to capture and retain high quality, premium business. The unrequited [...]

30 01, 2017

Assessing the Market Potential

By | January 30th, 2017|Business Strategy, Pricing & Value|

Assess the Value of a Market Opportunity You would never dive into a body of water without the first testing the depth. Too shallow and you might break your neck. Similarly, you should never dive into a new market or potential opportunity without first assessing [...]

24 01, 2017

Myths in Professional Services Firms

By | January 24th, 2017|Pricing & Value, Videos|

Pricing Myths There is an enormous amount of myth and mistaken thinking in the professional services arena around pricing and fee structures. Myth: It's a price sensitive market Reality: It is a value sensitive market Myth: Start cheap to enter the market and capture your [...]

13 01, 2017

Being the cheapest

By | January 13th, 2017|Customer Service, Pricing & Value|

Your business doesn't need to be the cheapest Not every customer is solely seeking the cheapest price on what you offer. Some customers are seeking out quality. That's how Bentley, Ferrari, and Maserati do business; quality over price. There are customers who are looking for [...]

12 01, 2017

Tenders are bad business

By | January 12th, 2017|Pricing & Value, Sales & Networking|

Request for Tender is Bad Business I received a telephone call from a member of my Coaching & Mentoring Program who asked for assistance with writing the covering letter for a Request For Tender (RFT). There are better uses of your time than bidding for [...]

19 12, 2016

Can’t you do it for less?

By | December 19th, 2016|Pricing & Value, Videos|

The most consistent request for coaching from members of the Coaching & Mentoring Program is how to handle questions on price and fees. My advice remains steadfast: You are not a sycophant, and you are not subservient - be a peer of the buyer. It [...]

14 12, 2016

Marketing Analytics

By | December 14th, 2016|Marketing & Branding, Pricing & Value, Sales & Networking|

Your business success is in the marketing percentages Much of commerce is about pricing. The economic theory on pricing is about scarcity. Scarcity, by nature, dictates that there can be little to no easy substitutes. The internet has opened up a whole new world of [...]

9 12, 2016

Marketing Wisdom Book Hits Record Price

By | December 9th, 2016|Marketing & Branding, Pricing & Value|

Professional Services Marketing Wisdom has hit an all-time high on Amazon Books. $153.17 USD for a new copy and $150.02 USD for a used book. That's $205.58 AUD for a new copy of my paperback. If you'd like to purchase it for the more reasonable [...]

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