Australian Small Business Research conducted by the Society for Executive Wisdom Research conducted by the Society for Executive Wisdom in 2016 has identified the following extraordinary results from Australian Small Business. 59% consider marketing to be one of a number of important issues 36% report it [...]
In my career I have been witness to some really stupid actions taken by people and organisations. Marketing being one of the most common areas where a mess is regularly made. Marketing is on the instrument panel of any corporate cockpit. It has to be.