Do you know how you are producing value for your customers?

  • Do you comprehend the needs of your customers and not just their wants?
  • What are the key value drivers you provide?
  • How are your customers better today because they hired you yesterday?
  • How do you create genuine value for your customers?
  • Do you articulately communicate to your marketplace the value that you create?
  • Is the marketplace convinced of your value?
  • Are you competent?
  • Are you perceived as being competent by your target audience?
  • Are your customers convinced you are worth what you charge and do they gladly pay you that?
  • Are your pricing strategies effective?
  • How are you different and better than your nearest competitors?
  • Does your marketplace recognise those differences?
  • What are you doing today to improve your value?

Professional Services Marketing WisdomLearn more about focusing on your value to successfully attract and acquire new business and clients by reading Marketing Wisdom: How to attract, influence and retain clients even if you hate selling available on Amazon and in all good bookstores.

Initially published on October 18, 2011 on Ric Willmot’s Blog