No.236: What do you want?
Willmot's Weekly Wisdom

Do you want your suppliers to be late with your deliveries? Do you want the transport companies taking little care of your inventory? Then pay their invoices late causing them cashflow problems.If you want staff members job hunting to influence you to pay a salary increase so they will stay with you, then sure, only give them salary increments when they get other job offers.

If you want staff members job hunting to influence you to pay a salary increase so they will stay with you, then sure, only give them salary increments when they get other job offers.If you want to be duped by fine print, then scrimp on price and play vendors off one another until there’s no margin left in the deal.

If you want to be duped by fine print, then scrimp on price and play vendors off one another until there’s no margin left in the deal.If you want to be spammed, enter those competitions promising something for absolutely nothing.

If you want to be spammed, enter those competitions promising something for absolutely nothing.

If you want disgruntled customers continually complaining until they receive better service and attention from you, then by all means only give your attention and best work to customers who throw tantrums.

Best of all, if you want customers to hear about you as the go-to organisation in your market, do and be something worth talking about. Moreover, if you want clients who are loyal and are advocates for you, behave in a manner that deserves loyalty and advocacy.


“It’s important not to compromise what you want in the endgame for the immediacy of a short-term win.”
— Ric Willmot.