This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Pricing & Value

/Pricing & Value
23 01, 2018

Weekly Wisdom No.242: Gordon’s Batphone

By | January 23rd, 2018|Marketing & Branding, Pricing & Value, Wisdom for the Week|

No.242: Gordon's Batphone Imagine you had a direct service telephone like Commissioner Gordon had to Batman and you're directly connected with a technical advisor or support agent (from your bank, telco, web hosting provider, or software company) who would do everything in their power to appropriately [...]

1 12, 2017

Where’s your business value?

By | December 1st, 2017|Pricing & Value, Sales & Networking|

Do you know how you are producing value for your customers? Do you comprehend the needs of your customers and not just their wants? What are the key value drivers you provide? How are your customers better today because they hired you yesterday? How do [...]

16 11, 2017

EWT August 2012 No.92: Marketing Wisely

By | November 16th, 2017|Monthly Newsletter, Pricing & Value, Sales & Networking|

Executive Wisdom Monthly Newsletter No.92: Marketing Wisely Ponderances – Marketing Wisely Time is a limited resource. We cannot make more time—we know that—we can only prioritise our activity in the available time. I have 24 hours in a day the same as do you, the [...]

9 11, 2017

Weekly Wisdom No.119: Value-Based Pricing

By | November 9th, 2017|Pricing & Value, Wisdom for the Week|

No.119: Value-Based Pricing If your prospective clients are speaking to you about fees and pricing, then understand that you are seen as a commodity. When clients receive your invoice, if they pressure you for a reduction in your fees you know they are unclear about [...]

19 10, 2017

Value-Based Pricing for I.T.

By | October 19th, 2017|CPD & CPE Workshops, Pricing & Value, Sales & Networking|

Value Pricing succeeds even in the hourly-rate-dominated technology industry When three partners of a computer consultancy firm registered to attend the three-day Executive Wisdom Business College, I said, “Computer guys are going to hate my business philosophies.” Technology industry people only charge by the hour [...]

22 09, 2017

Satisfying customer demand

By | September 22nd, 2017|Business Strategy, Customer Service, Premium Business Articles, Pricing & Value, Research Papers|

The Five “What” Questions — Satisfying customer demand and being paid for it Executive Wisdom Consulting Group works with organisations on strategic listening and explains that every employee must know “how” to hear the customer’s voice. Learn techniques to improve your strategic thinking. Download PDF

20 09, 2017

Weekly Wisdom No.72 — Professional Services Myths

By | September 20th, 2017|Pricing & Value, Wisdom for the Week|

No.72 — Professional Services Myths Myth: It’s a price-sensitive market. Reality: It’s a value-sensitive market. Everyone wants a great deal but no one wishes to sacrifice quality.   Myth: Start cheap to enter the market and capture your share. Reality: You’ve now set a low [...]

19 09, 2017

Charge and get paid what you are worth

By | September 19th, 2017|Premium Business Articles, Pricing & Value, Research Papers|

Purposeful Pricing Initiative A serious problem is at hand for organisations operating in the professional services arena: Nobody knows what to charge. Executive Wisdom has created a diagnostic guide to help you assess the health of your pricing strategy. Professional Services Fee Strategy Diagnostic Assessment. [...]

14 09, 2017

Boston Law Firm Beats the Clock

By | September 14th, 2017|Pricing & Value|

Value-based pricing versus hourly fees Originally published in December 2007 on http://ricwillmot.com The Boston Globe newspaper ran a front-page article on October 8th, 2007 entitled: Beat the Clock. Here are some excerpts from that article written by Sacha Pfeiffer. The comments are particularly relevant if [...]

5 09, 2017

Why should customers choose you?

By | September 5th, 2017|Marketing & Branding, Pricing & Value|

How can a customer measure your value? How can a potential customer measure your value? What information do they need to determine if they are making a wise investment by buying from you? What metrics or value units can you offer that will demonstrate to [...]