This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Marketing & Branding

/Marketing & Branding
23 01, 2018

Weekly Wisdom No.242: Gordon’s Batphone

By | January 23rd, 2018|Marketing & Branding, Pricing & Value, Wisdom for the Week|

No.242: Gordon's Batphone Imagine you had a direct service telephone like Commissioner Gordon had to Batman and you're directly connected with a technical advisor or support agent (from your bank, telco, web hosting provider, or software company) who would do everything in their power to appropriately [...]

12 12, 2017

How to grow a professional services firm

By | December 12th, 2017|Business Strategy, Marketing & Branding|

Smart decisions to grow a professional services practice Posted initially on Tuesday, February 19, 2013, on Ric Willmot's Blog and it is just as relevant in 2018 and beyond. Note: Although written for the accounting profession, this article is just as pertinent for business coaches [...]

22 11, 2017

Weekly Wisdom No.138: What women want

By | November 22nd, 2017|Marketing & Branding, Sales & Networking, Wisdom for the Week|

No.138: What women (and men) want What do women want? What do men want? What does everyone want? To be noticed. To be liked. To be listened to. To be spoken about. The same is true for your business brand. You understand your business brand; [...]

17 11, 2017

How to respond to the noise?

By | November 17th, 2017|Marketing & Branding, Sales & Networking|

How do you overcome the marketing noise? It's nearing the end of 2017 and what is obvious is there is advertising attacking our senses everywhere. We're surrounded by a screaming mob of snake oil salespeople thrashing us with sales messages attempting to be heard above [...]

14 11, 2017

Weekly Wisdom No.120: Where the money is

By | November 14th, 2017|Marketing & Branding, Sales & Networking, Wisdom for the Week|

No.120: Because that's where the money is Why do you go to bed at night? Because the bed won’t come to you. The same is true about your prospective clients. You have to go to where they are. Obvious, right? Surprisingly though, this is oft-confused by [...]

25 10, 2017

What’s doing?

By | October 25th, 2017|Marketing & Branding|

What are you doing to improve your business? What will you be doing today to attract more clients, increase revenues and build your business? Here are eleven ways to do what has to be done to achieve those goals: Send a letter (not an e-mail, [...]

5 09, 2017

Why should customers choose you?

By | September 5th, 2017|Marketing & Branding, Pricing & Value|

How can a customer measure your value? How can a potential customer measure your value? What information do they need to determine if they are making a wise investment by buying from you? What metrics or value units can you offer that will demonstrate to [...]

31 08, 2017

EWT July 2008 No.46: Marketing & Time

By | August 31st, 2017|Marketing & Branding, Monthly Newsletter|

Executive Wisdom Monthly Newsletter No.46: Marketing & Time Ponderances - Are you excited? Much of the marketing that businesses invest in — time and money — is wasted. If you belong to an association, open the latest edition of the journal or magazine that they publish. Finger [...]

15 08, 2017

Weekly Wisdom No. 24 — Remarkable Quality

By | August 15th, 2017|Marketing & Branding, Wisdom for the Week|

No. 24 — Remarkable Quality Make it quality, always. I'm not speaking of quality assurance where you "meet specifications". I'm referring to the quality that makes something worth doing. My grandfather would say, "A job done well is a job well done." His teaching was [...]

9 08, 2017

Willmot’s Weekly Wisdom No. 20 — Critics

By | August 9th, 2017|Marketing & Branding, Wisdom for the Week|

No. 20 — Critics When you give a presentation for an association, they ask the audience to complete an evaluation of your presentation. Out of the 100 evaluations, two are negative, and all the others are positive. Which do you read first? Being honest, you [...]