Ric Willmot at CPA FIJI Congress Talk Business examines why the role of a mere accountant has evolved from purely number crunching in a changing work environment. Media Press Conference at 2013 CPA FIJI Congress.
Stop the hunt for new customers New business isn't something you hunt. It's what happens while you're immersed in serving your customer. Audience engagement is strongest when you go beyond customer service and embrace the philosophy of customer relationship. Selling without selling is the future [...]
How can a customer measure your value? How can a potential customer measure your value? What information do they need to determine if they are making a wise investment by buying from you? What metrics or value units can you offer that will demonstrate to [...]
No.227 — Representation Are you cheering the people or are you cheering the representation? The representation is the symbol, logo, mascot, flag, icon, etc. The support for these representations, can be and usually is, tribal. The Spartan's Basketball Team won the Queensland League for 2017. [...]
GE CEO, Jeff Immelt writes about value In the Harvard Business Review, Jeff Immelt wrote this about value: "In the capital markets, two ideas—unlocking value and creating value—get thrown around almost as if they were interchangeable, but they are not. Unlocking value frequently means strategic [...]
No.226 — The Terrible Twos While a two-year-old throws a tantrum, her mother is feeling embarrassed, frustrated, and perhaps even angry. But for the rest of us, we don't get upset. Nobody takes offence at what a two-year-old says because they haven't yet developed intellectual capacity [...]
How to design business presentations that succeed? Many struggle with their business presentations. The goal is to deliver clear, concise, organised presentations that hit the mark and get the audience engaged. Most presentations are given using PowerPoint, Keynote, or something similar. So, what's the recipe [...]