I am adamant that the value in my consulting-business-smarts is about the questions I ask rather than the answers I give. And, here is another typical example. The response by your clients to your advice needs to be diagnosed. Yes, diagnosed. They may genuinely have tried your recommendation, but exactly when, exactly how, and what was the outcome they hoped for?
Do not assume that the client knows what you are intending, or that they understand precisely how it should be implemented. When they give you this typical response, it may be for any of three reasons:
- They are resisting change.
- They are annoyed that you are smarter than them in offering your suggestion.
- They’re just an aberrant wise-guy (and I don’t mean this in the Mafioso sense, either)
How do you handle this, however, when it happens? Ask intelligent questions:
- When, specifically, was it that you attempted this in the past?
- How are the conditions (environment) different today?
- What was the exact outcome when you tried this?
- How did you measure and evaluate the results?
- Who did the measurement and evaluation?
- Why, specifically, do you think it didn’t work?
By asking these questions you can establish if perhaps what was attempted, was not exactly as you are now recommending today. You will also have the client clearly articulating how the business environment has changed since then (which may effect the resultant dynamics in today’s conditions); or that the analysis of the results and outcomes back when it was previously attempted were flawed or at least ineffectual; or that YOUR assumptions may not be appropriate now that you have this additional background information!
Never assume the client is damaged – establish the facts to verify your assumptions. The upside is that the client may become more willing to consider your suggestions after answering your questions (and gaining that blinding flash of the obvious), or the questions in themselves may actually lead you to providing an even better recommendation after receiving the answers.
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Ric Willmot
Improving Organisational Performance
Providing Strategy Consulting & Mentoring


