Everyday Marketing for Professional Speakers
Most professional speakers who have started in my mentoring program, never seem to have enough time. Planning in advance is imperative, because the first process in their business which gets dropped when time is scarce, is marketing. And that is the very component that cannot afford to be forgotten or ignored.
Before starting in my mentor program, most professional speakers just go ahead with their daily activities and do whatever they are booked for, or even worse, what whets their enthusiasm on that day.
Develop and design a system that organises your speaking business. And, this system must be focused on results and outcomes, not tasks and activities. Devote some regular time each month to planning your business; and develop an action plan to underpin the strategic thought you create each month.
You create your own process, but here is my Target Twelve as a starting template for you:
- How many Press/Media Releases, and about what, will I send out, and to whom?
- How many emails or letters will I send out to prospective buyers, and about what?
- How many association meetings (Rotary, networking clubs, industry groups, etc) will I write to (or telephone), so I might speak at their meeting?
- How many industry groups or business associations, where I have made a favourable impression in the past, will I write to (or telephone), so as I might speak at their national or state conference?
- How many magazines and newsletters will I write to (or telephone), about submitting an article for publication?
- How many internet magazines or blogs will I email about submitting an article for publication?
- How might I better organise my office and desk to maximise my efficiency?
- What do I most need to learn to assist me in growing my business, and how soon can I do it?
- Have I done a competitive analysis in the last 90 days to evaluate who is most successful in my market and what they are doing to be successful?
- What can I specifically do for my existing and past clients to create higher value for them?
- Who can I refer to one of my clients or prospects?
- What have I learned in the past month that could change my plans for my future, and what will I do about it?
Is this perfect? Probably not. Do what works for you, do it consistently, and do it well.
Executive Wisdom Consulting Group has a Private Clients Mentor Program specifically designed for professional speakers to grow and market their business. The Mentor Program is six months of unlimited access by telephone, fax and email with Ric Willmot. Focus on pricing, strategy, marketing, negotiations, interpersonal relationships, customer service, staff, etc.
Comprehensive details about the Private Clients Mentor Program.
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