Marketing & Selling Professional Services Program: 2010 Seminar Series

Knowing how to expertly market your firm and sell your services puts you ahead of the competition. The Global Consultant, Ric Willmot has worked with accounting firms, legal practices, financial planners, recruiters, business coaches & consultants, trainers and professional speakers around the world. His contrarian approaches to successfully marketing and selling professional services has made him one of the most influential identities in the professional services sector over the last ten years.

Now you have the chance to learn key initiatives, strategies, techniques and tactics that will help you gain the competitive edge to further grow and expand your business. Whether you are a solo-preneur, partner in a firm, or in management, this interactive workshop will help you make your best even better.

This program has been uniquely designed to give you an amazing opportunity to create your strategy as you proceed. This marketing and sales seminar will enable you to set your marketing strategy, develop action plans and prepare yourself and your business for the sales success you have been seeking and deserve.

1. Do you want to develop strategy that guarantees you will attract more clients, do greater business and achieve higher profits?
2. Would you like to better leverage your current strengths successfully into the market?
3. Would you enjoy your life more by decreasing your personal exertion and intensity to regain balance?
4. Do you want to make 2010 the new beginning to your business results?
5. Are you ready to turbo-charge your already powerful engine?

1. Introduction
2. Components of the Workshop
   
3. Here’s what’s in it for you
4. The ideal participant
   
5. Logistics
6. Exclusive dinner for the first 5 to register
   
7. The Agenda
8. There’s also the Mentor Program
9. Tuition
10. Register online or download brochure for faxing
    

Introduction

I've designed a new program for those in professional services who want to reach a new level of business excellence. It will be held in Australia and New Zealand for the first time in April 2010. There will be a VERY STRICT limit on numbers due to the intensity and personal interaction of the workshop. For the first time ever, I have created a developmental experience specifically for marketing and selling professional services

This is a LIMITED PARTICIPATION workshop. It will be intensive, it will be in-depth ... it will be distinctively unique to anything you have ever considered participating in before.

You will learn, master and begin:

• Leveraging your current strengths successfully in the market
  
• Creating "next level" marketing to break through current revenue levels
• Establishing powerful brands that make you a person of interest
  
• Establishing a position of expertise with the media
  
• Adapting powerful marketing action steps
  
• Engaging in effective and efficient branding

I am regularly interviewed on radio about my perspectives and approaches to establishing a good professional services firm and techniques for successful management. My intent is to help you fully understand the underpinnings of successful marketing, sales and overall business wisdom.

Components of the Workshop

• A full day of intensive interaction with me and a very small group of colleagues. There will be planning work, discussion, learning, and fun.
• The Marketing & Selling Professional Services Manual of more than 100 pages, containing templates, forms, guides, aids, articles and slides used and discussed in the program.
• The option to attend Day 2 - Advanced Psychology of Sales: where you will learn additional, advanced techniques, get to practice and role-play interpersonal techniques, and be video-taped so you can review your own personal style for adaptation and improvement.
• Lifetime Premium Access to the Members-Only sections of the Executive Wisdom website.
• Individualised pre-college work to maximise your value.
• And the component that only I can provide: Inclusion in the Mentor Program for six months. This is available at 50% on normal tuition for all graduates of the Marketing & Selling Professional Services Seminar.

This is a challenging experience for participants, combining intensive workshop instruction and practice, with comprehensive support materials in both print and audio formats.

Here’s what’s in it for you

These are just some of the aspects, attributes and areas that will improve as a result of this experience:

• Understanding sales in the professional environment
• Create your value proposition
• Develop an unforgettable brand
• Develop a pragmatic template for marketing
• Uncover and distinguish psychological cues in others
• Create a trusting, peer-level relationships with stakeholders
• Create engaging business meetings
• Create strong proposals
• Expand business continually and gain referrals repeatedly
• Create forms and templates to increase your efficiency
• Learn how to work with the media
• Understand how to make life balance work in your every day

The ideal participant

1. Be in professional services, such as:
   • Accounting or Law
   • Financial Services
   • HR or Recruitment
   • Business Consulting/Coaching
   • Training, Learning & Development
   • Professional Speaker
   • Personal Services: Psychology, Counseling, Health & Well-Being
2. Currently earning between $100,000 and $700,000 per annum
3. Has been involved in their current profession or career for at least three years
4. Is willing to learn quickly and suspend past habits and practices, if needed
5. Can check your ego at the door and be an equal among peers
6. Enjoys taking prudent risks, both in the program and subsequent to it
7. Enthusiastically wants to participate and grow the business
   

The Marketing & Selling professional Services Program is something that I am extremely passionate about. But to be successful, I know that, ironically, the fewer the better. So attendance is confined to about the size of a ‘U-shaped’ table (though we may not always be in that configuration). Early registration is recommended. Early-Bird Registration by February 26, 2010.

Logistics

• Brisbane, QLD: April 12 - 13, 2010
• Sydney, NSW: April 14 - 15, 2010
• Melbourne, VIC: April 19 - 20, 2010
• Adelaide, SA April 21 - 22, 2010
• Auckland , NZ April 27 - 28, 2010

Exclusive dinner for the first 5 to register

The Agenda

The agenda for Day 1 includes:

• The No.1 Mistake all professionals make; and how to learn from it
• Modern marketing strategies for professionals over the age of 24
• Stop pitching your services and facilitate the buying decision
• Improve your value proposition
• Getting to the true-buyer
• Transform cold calls into warm opportunities
• Marketing tactics that grab attention
• Forming partnerships with your clients
• Networking smart to get real results
• Develop a pragmatic template for marketing
• Open forum

The agenda for those who choose to also attend Day 2 includes:

• Develop an unforgettable brand
• Uncover and distinguish psychological cues in others
• Create a trusting, peer-level relationships with stakeholders
• Create engaging business meetings
• Create strong proposals
• Expand business continually and gain referrals repeatedly
• Create forms and templates to increase your efficiency
• Learn how to work with the media
• Understand how to make life balance work in your every day
• Video recording role plays with a copy made for you to keep

There’s also the Mentor Program

Since 2004, over 200 people have participated in my Mentor Program. In the Mentor Program we work together on your individual needs, particularly those which emerge from the Workshop. Graduates of the Marketing & Selling Professional Services Program are eligible to join the Mentor Program at 50% of the normal investment. For six months you will be able to consult with me as your partner while you build upon the techniques from the Marketing & Selling Professional Services Program and as you deal with the development of your business. If you are currently in the Mentor Program, you can join the Marketing & Selling Professional Services Program and either extend your involvement by three months, or you can take advantage of the discounted tuition. Either way it is a great offer.

Tuition

• The tuition for Day 1 of the program is $1,150 plus GST where applicable
• The tuition for Day 1 & Day 2 is 1,800 plus GST where applicable
• Deep discounts are available for multiple delegates from the same organisation.
• Early-Bird Registration by February 26:
  • Early-Bird tuition for Day 1 is $900 plus GST where applicable (Saving $250)
    
  • Early-Bird tuition for Day 1 & Day 2 is $1,500 plus GST where applicable (Saving $300)
    
• Register 4 people from the same organisation and get the 5th person free
• Members of the Private Client's Mentor Program receive a 25% discount

Note that only one form of discount may be applied by any participant.

Cancellation policy: No cancellations, but full credit of all payments made to any of my product or service offerings in the next twelve months.

Register Here

• Register via our secure and encrypted online store.

Executive Wisdom Consulting Group

Telephone:	+61 7 3395 1050	Willbert House 68 Mayfield Road Carina QLD 4152 Australia
Facsimile:	+61 7 3395 1805
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