Charge and Get Paid What You Are Worth
I am noticing more and more a serious problem that is occurring with accountants, lawyers, consultants, business coaches, financial advisers and recruiters alike. Nobody knows what to charge. And, all the advice I see being given by experts is way off target!
These are all fine people with excellent credentials, knowledge and experiences to share in helping their clients, but they are totally undervaluing themselves. Maybe you aren't charging enough either. Take this quick quiz. Score 3 points for "always"; 2 points for "sometimes"; 1 point for "rarely"; and zero for "never". Do you ...
- Become anxious and maybe even get nervous when you discuss your fees?
- Feel nervous, self-conscious and maybe a little unprepared when asked what you charge?
- Negotiate fees or charge rates constantly and easily with prospects when they ask?
- Work exceptionally long hours attempting to generate the revenues you need?
- Feel as if you undercharge for the sensational results you deliver to your clients?
- Feel as if you are drowning in a sea of work and pressures?
- Feel totally and utterly overwhelmed?
- Wish you could raise your fees and rates, but you are scared about the reaction you'll get from your clients?
- Wish you could get more clients?
- Want to generate greater revenues while also reducing the time spent in your office?
If you scored:
- 0-10: You're doing fine, keep your eye on the game.
- 11-17: Time to start considering how you can improve and to be actively assessing your pricing, marketing and delivery models.
- 18-24: It's serious and you need to take action now to protect yourself and your business.
- 25-30: It's critical. Urgent steps must be implemented into your business if you are to survive and maintain your well-being.
Research (in Australia and New Zealand during March 2008) conducted by the Society for Executive Wisdom provided the following statistics. Respondants to the survey were asked if they were happy with their service provider. If they answered YES, then they were asked how much more they would be willing to pay their professional service provider for the work and value they provide. Here's what we learned:
- Accountant (n=61) 40%
- Business Coach (n=39) 100%
- Financial Adviser (n=35) 30%
- Recruiter (n=32) 15%
- Lawyer (n=30) 35%
- Computer/IT Consultant (n=20) 45%
- Training Consultant (n=14) 60%
- HR/IR Consultant (n=14) 55%
So, with this information, you have to ask, why are professionals under-valuing their services?
- The focus is on time and tasks not value and outcomes
- Lack of confidence in their own worth and abilities
- Worry that they won't get the business if they quote fees perceived as being too high
- Assess and replicate what their competitors are charging
- Readily discount fees at the first sign of objection by the prospective client
- Think in terms of 'trading dollars for hours'
- Believe that lowering fees will attract more clients
While there may be quite a number of other reasons as well, you can be assured that many professionals are over-worked, under-paid, frustrated and unhappy. And, probably not earning the income they should or are worth. All of this frustration and negative thinking will only perpetuate the struggle to get good clients that you enjoy working with and who pay you what you're worth. The bottom line is many professionals are simply not charging enough! Executive Wisdom has the tools and experience to help professional service firms correct this situation.
Get your self-esteem and focus right, be mentally ready and have a system to charge what you deserve. The Executive Wisdom Program is unlike anything else available on the topic of fee-setting, value-based pricing and raising your current fees while attracting more clients.
Consider how you will feel when you ...
- Increase your current fees and know that you can get it
- Become sought after as an expert in your field
- Have complete confidence in explaining your fees and rates
- Know how to turn a "NO" into a "YES"
- Can help more clients in less time
- Have your competition sending clients to you
- Have clients seeking you out instead of you always seeking new clients
What can the Executive Wisdom System do for you and your business?
- Add enormously to the revenues of your business, quickly
- Identify and access the markets for your specific expertise where you can charge what you're worth
- Eliminate the competition
- Help you raise your fees
- Attract better quality clients and farewell those poor clients who have been holding you back
- Know when to ignore the experts
- How to raise your fees with existing clients and afford them a discount at the same time
- And, that discount by the way, makes you more money
- Save time and money while adding value to your clients
- Position you as an expert in your field
You deserve less stress, greater revenues, more clients and increased profitability. To do this, you will need better self-esteem, which provides you with greater confidence, especially when talking about fees. If you plan to raise your fees and generate greater revenues, the Executive Wisdom System is for you.
The Executive Wisdom System has helped hundreds of professionals improve their business and their lives.
- Accountants
- Architects, Designers & Engineers
- Business Advisers and Coaches
- Financial Advisers & Planners
- Lawyers
- Professional Speakers
- Recruitment & HR Professionals
- Training Professionals
So, now you want to know how much it is going to cost you to get our help and join the Executive Wisdom System. You have options:
- Private Clients Mentor Program (Memberships from only AUS $295 p.mth)
- Executive Wisdom Club (Memberships from only AUS $150 p.mth)
- Premium Access Membership (Membership is only AUS $29 p.mth)
And let's face it, even in the Premium Access Membership Option, any ONE idea each month is more than going to pay for itself, not just the first time, but every single time you use that idea or concept. Once you learn each new technique, approach and concept, you will be able to use it forever.
Contact us today to receive your information packet and to discuss how the Executive Wisdom System can take you business from good to great.
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